Your smartphone has quietly become the single most powerful tool in luxury travel, and nowhere is that more obvious than in how top-tier hotel brands now handle loyalty.
Lorenpoulin
For travelers who prefer a design-forward boutique property over a cookie-cutter chain room, loyalty programs have long felt like an afterthought.
There's a particular kind of magic in walking into a hotel room and finding a chilled bottle of champagne waiting, condensation beading on the ice bucket, a handwritten card with your name spelled correctly.